CEBL, SIS Appoint Huddle As Their Official Betting Technology Partner

The Canadian Elite Basketball League (CEBL) and its official data provider, Sports Info Solutions (SIS), announced Thursday that Huddle has been named an official betting technology partner of the CEBL.

Beginning in 2024, Huddle, a next-generation technology provider for gaming operations, will have the rights to leverage CEBL marks exclusively within the sports betting category. They will collect real-time game data from SIS and have the ability to launch CEBL sports betting and fantasy markets, while establishing and maintaining all live odds features within their created products.

“As we continue our efforts to grow the game in Canada and across the world, this new partnership with Huddle will provide basketball fans more unique and entertaining engagement options and experiences with our CEBL brand,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “We’d like to thank our partners at SIS for helping broker this deal and fueling this project with their real-time data collection and distribution abilities.”

“We couldn’t be happier to have Huddle joining us in supporting the CEBL as we deliver innovative basketball data and betting opportunities to fans of the CEBL and basketball globally,” said Dan Hannigan-Daley, CEO of Sports Info Solutions.

“Our partnership with SIS and the CEBL is a game-changer. Huddle is eager to utilize our advanced technology to craft a market-leading InPlay betting experience, featuring an innovative single-game parlay product,” said Dylan Mitchard, VP of Business Development for Huddle Tech. “By aligning with the product parity of other top-tier global basketball leagues, we aim to elevate fan engagement and contribute to the sustained growth of the CEBL. This collaboration signifies a commitment to delivering unparalleled value to fans and enhancing the league's position in the sports betting landscape.”

About the CEBL

A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 73% of its 2023 rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, and top NCAA programs as well as U SPORTS. Fourteen players have signed NBA contracts following a CEBL season, and numerous CEBL players attend NBA G League training camps every year. The CEBL season runs from May through August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, TikTok, LinkedIn, Facebook & YouTube.

About Sports Info Solutions

Pioneers in the sports data space since 2002, Sports Info Solutions has been a leader in collecting, analyzing and distributing the deepest data sets and insights to professional sports teams across the MLB, NBA and NFL. The mission of SIS is to enrich and optimize the decision-making process for sports teams, sports leagues, sportsbooks, and sports fans. Learn more at sportsinfosolutions.com.

About Huddle
Huddle provides automated pricing and trading services with leading uptime and accuracy to increase turnover and improve margins. Driven by the prowess of legacy proprietary product developed by DeckPrism Sports, Huddle offers industry leading pricing for core, derivative, micro and player prop markets. Their Same Game Parlay product now live for every major US Sport offering full market combinations for both pre-game and in-play. For more information, visit huddle.tech.

Media Contacts:
Aaron Gogishvili – Sr. Director, Communications & Community Relations
Canadian Elite Basketball League

(905) 730-4691 | agogishvili@cebl.ca

Magdalena Vuckovic – Business Development Specialist

Huddle Tech

magdalena.vuckovic@huddle.tech