Huddle Announces Strategic Partnership with ShotQuality

August 11, 2023

Huddle Announces Strategic Partnership with ShotQuality

Huddle is pleased to announce a strategic partnership with ShotQuality, a leading basketball data company that uses AI and computer vision to generate precise location data for NCAA Mens, NBA, and international basketball games. 

This partnership will introduce ShotQuality’s Score Center and offer ShotQuality unique location data to premium sportsbooks worldwide. 

The groundbreaking ShotQuality Score Center offers real-time predictions for live games which increases fan engagement and can improve bettors' performance. The Score Center will provide advanced analysis on which teams and players are over-performing or under-performing expectations based on ShotQuality’s algorithms which are powered by the location of every player on the court.

"Our focus of extracting player location data in any and every game with a broadcast feed has positioned us to leverage one of the largest data sets in basketball. Initially, the data was being used by top coaches. It was soon adopted by bettors who see incredible value as well." said Simon Gerzberg, founder of ShotQuality. We're excited about our partnership with Huddle and the opportunity to introduce our advanced location data and Score Center to top-tier sportsbooks. This collaboration will bring a new level of predictive power and engagement to the sports betting industry."

"Huddle has always been at the forefront of delivering innovative solutions that meet and exceed our client's expectations," said Dylan Mitchard, VP of Business Development at Huddle. "Our partnership with ShotQuality enables us to further this commitment, bringing a unique level of accuracy to our offerings."

In 2023 alone, Huddle noted a significant increase in volume and hold percentage (client hold percentages increased by 3.65%) for the NBA Conference Semifinals versus the previous year.

"Timely execution of critical tasks is paramount in an environment where every millisecond counts. Our partnership with Genius Sports, and now ShotQuality, allows us to provide the right line at the right time, every time,” said Paul Moen, Sports Risk Supervisor at Huddle.

By integrating ShotQuality's advanced location data and predictive analytics into its automated pricing and trading services, Huddle aims to maintain the industry standard for accuracy, uptime, and customer satisfaction.

About ShotQuality: 

ShotQuality is a basketball data company that uses AI and computer vision to extract precise location data from video feeds and advanced data science to predict expected outcomes for players and games. Its advanced analytics provide a comprehensive understanding of player performance by calculating the expected value of every shot taken by every player on the court.