Huddle announces new partnership with BVGroup

August 3, 2023

Huddle announces new partnership with BVGroup

We are proud to announce that Huddle has signed a deal with BVGroup to power the Group’s pricing on an array of US sports. 

The partnership will see Huddle power BetVictor, a tier 1 UK operator for the first time, while also supporting BVGroup’s partner brands in Europe and Asia. 

As part of the deal, BVGroup will outsource pricing on an array of market types ranging from core to micros across NFL, NCAAF, NBA, NCAAB and MLB to Huddle. 

Richard Garman, BVGroup’s Director of Pricing & Innovation said: “US Sports is increasingly becoming the new battleground, and we were looking for a supplier to take our offering to the next level. That meant bespoke new and innovative markets, improved pricing and most importantly a partner we could work with over a period of time to develop a market leading product for professional and college US Sports. 

Huddle immediately impressed us with their commitment to meeting those challenges, and delivering something unique.

Huddle’s CEO Francesco Borgosano commented: “We are incredibly proud of our new partnership with BVGroup. This collaboration reflects the mutual belief in shared values and the pursuit of excellence in product and customer-centric approach. Becoming a partner of a trusted industry leader such as BVGroup is validating for our incredible team whose unwavering dedication and hard work have played a pivotal role in securing this opportunity. 

We understand that our success is intricately tied to the success of our partners, and we are committed to delivering innovative solutions that cater their unique needs. And, together with BVGroup we will deliver a suite of products for US sports aimed at driving sustainable growth.