What’s Driving Profits in Sports Betting? May Margin Data Highlights: SGP & Micros

Same Game Parlays Dominate and Micro Markets Gain Traction

According to Huddle's May's performance data, SGPs emerged as the most profitable product across all US sports, while Micro Markets continued their upward trajectory in player engagement and margin delivery.

Same Game Parlays: The Top Performer

May marked a standout month for Huddle's Same Game Parlays, which delivered an impressive 35% margin across all US sports. This performance underscores the growing popularity of multi-leg bets, where bettors combine multiple outcomes from a single event to chase bigger payouts.

SGPs offer a high level of customization and entertainment, giving bettors the chance to personalize their betslips with a mix of outcomes — from point spreads to player props. This blend of flexibility and potential for high returns continues to drive user engagement and, in turn, profitability for operators.

In fact, Huddle's SGPs and Player Props together now account for 25-30% of total Gross Gaming Revenue (GGR) across various sports. These markets have become indispensable to sportsbooks looking to boost both top-line revenue and long-term player value.

The Rise of Micro Markets

While SGPs dominated in margin, Micro Markets carved out a solid position with an 18% margin, reflecting growing adoption among in-play betting audiences.

These rapid-fire markets — focused on next play, drive, or possession outcomes — cater to today’s digital-native bettors who demand real-time engagement. As more operators seek to innovate their in-play offerings, Micro Markets are becoming a vital acquisition and retention tool.

What sets Micro Markets apart is their high-frequency nature, requiring precision in pricing, ultra-low latency, and real-time feed accuracy. As technology advances, the ability to offer instant, event-driven wagers will be a critical differentiator for operators.

Join the Conversation: LSports Webinar This Friday

Leo Gaspar will be joining the LSports webinar on July 9th to unpack exactly what’s fueling the growth of Player Props and Micro-Betting. Topics will include:

• What’s Driving the Boom: Understanding the shift in bettor behavior and preferences
• The Data Complexity Behind the Scenes: Challenges in latency, reliability, and data granularity
• Real-Time Market Accuracy: Why speed and error-free feeds are non-negotiable
• Use Cases from Leading Operators: How the best in the business are capitalizing on advanced data

Whether you're an operator looking to scale your in-play offerings or a bettor curious about the markets reshaping the experience, this is a conversation not to miss.

Join here

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