Unlocking the Full Potential of Same-Game Parlays: Huddle’s Comprehensive SGP Product

At Huddle, we strive to deliver the most dynamic and comprehensive SGP product in the market, ensuring that every bettor can create personalized, engaging, and flexible bets, combining markets seamlessly in one bet slip.

Our vision for a fully integrated SGP product is ambitious: any market available on our platform can be part of a bettor’s SGP, offering live bets with cash-out options. The result? An all-encompassing betting experience that can adapt to any bettor's strategy.

We talked to Huddle's CEO, Francesco Borgosano where he explained how Huddle's unlimited market Combinations empower bettors and benefit sportsbooks.

Void and Push Legs for a Seamless Experience

The flexibility of Huddle's SGP product doesn’t stop at just combining different types of markets. Our product is designed to cater to void and push legs—essentially reducing the price of the bet rather than marking it as a loss. For instance, if a bettor placed a parlay around a player who ends up not playing, the bettor won’t feel cheated by a voided or lost bet. Instead, they receive an adjustment that keeps the experience positive and engaging, keeping them loyal and satisfied.

The Importance of Data and Market Correlation

Behind the scenes, the strength of Huddle’s SGP product lies in its data-driven design. By encoding markets into our simulation datasets as features, we’ve transformed the problem of market selection into a data retrieval task. Our SGP functionality allows us to map user interactions with markets into an API layer, which translates them into SGP selections with real correlated probabilities. This ensures that all selections are seamlessly combinable, providing operators with a truly comprehensive solution.

The Future of SGP and In-Play Betting

Francesco Borgosano, CEO of Huddle, emphasizes that “in-play will eventually become the biggest revenue driver in the States.” As betting becomes more dynamic, bettors will seek more engaging options—something Huddle is well-positioned to offer with our comprehensive SGP and in-play markets.

Simplified Integration for Operators

Huddle makes life easier for operators too. We offer a one-stop-shop for all market coverage, reducing the complexity and costs of managing multiple integrations. With Huddle, operators can access a full suite of markets through a single commercial relationship and integration pathway, ensuring they stay ahead of the competition without the hassle of fragmented systems.

We dived deep into the topic of Architecture of Huddle's Same Game Parlay that you can read here!