Superbet is Live with Huddle’s Full Suite of Products for Basketball

Superbet Elevates Sports Betting Experience with Huddle’s Comprehensive Offering

Huddle is proud to announce that Superbet is now live with full suite of cutting-edge betting products for basketball provided by Huddle. This milestone marks the successful deployment of Huddle’s comprehensive solutions across Superbet’s platform, enhancing their offering with an unparalleled range of markets.

A Fully Integrated Sports Betting Experience

With Huddle’s innovative technology fully integrated, Superbet now delivers an extensive selection of market types for NBA and NCAAB, both pre-match and in-play. This includes core markets, derivatives, player props, and micros, as well as the Huddle’s award winning Same Game Parlay (SGP) product, providing bettors with unparalleled customization and engagement options.

Francesco Borgosano, Huddle CEO, expressed his excitement about the go-live:

“We are thrilled to see our partnership with Superbet come to life. With the full suite of Huddle’s betting solutions for basketball now live, Superbet is delivering a world-class betting experience, unmatched in its breadth and versatility. This collaboration is a testament to the strength of our technology and our shared commitment to pushing the boundaries of what sports betting can offer.” 

Ivan Gojic, Head of Trading Product, Superbet Group, talks about the importance of the partnership in the context of modern consumers trends:

"We are delighted to take this partnership to the next level, going live and offering Huddle's entire suite of products to our players. As modern customers are passionate about a wide range of global sports, our portfolio reflects this important trend. Huddle's impressive variety of market types across US sports and international basketball is adding strong value to our dynamic betting portfolio."

About Huddle

Huddle delivers cutting-edge automated pricing and trading solutions designed to maximize turnover and optimize margins. With industry-leading pricing accuracy and uptime, Huddle provides exceptional pricing services across core, derivative, micro, and player prop markets. Huddle’s innovative and award winning Same Game Parlay product is live for all major US sports, offering complete market combinations for both pre-game and in-play betting.
For more information, visit huddle.tech.

About Superbet Group

Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.

The Group is present in 12 countries, including having commercial markets in Romania, Belgium, Poland, Serbia and Brazil and a technology and product innovation hub in Croatia.

In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world's largest private equity fund, to drive business growth and global scalability.

As leaders in compliance and best practices, Superbet Group is a member of the International Betting Integrity Association (IBIA) and of the European Betting and Gaming Association (EGBA), while also being the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).