Super Bowl LIX: Breaking Down the Numbers Behind Betting Trends

The Super Bowl is not just the biggest sporting event in the U.S.—it’s also a high-stakes battleground for sports betting. With millions of fans placing wagers, betting trends during the game offer valuable insights into player preferences, market dynamics, and industry growth.

This year, Same Game Parlay (SGP) bets led the way with an impressive 22% margin in in-play betting, proving their continued dominance. Meanwhile, live bets placed through Bet Builder accounted for 11%, highlighting the rising demand for real-time, customizable betting experiences. But the real standout? Player Props, which made up 72% of the SGP landscape, reinforcing bettors’ preference for player-driven outcomes over traditional team-based wagers.

As operators and sportsbooks look to refine their offerings, understanding these trends is crucial in shaping future betting experiences. In this article, we’ll take a closer look at the numbers behind Super Bowl LIX and what they reveal about the evolving sports betting landscape.

SGP Business Mix

This pie chart presents the Same-Game Parlay (SGP) Business Mix during the Superbowl. It breaks down the composition of SGPs.

• Player Props (71,88%) – This category dominates the SGP landscape, highlighting bettors' strong preference for individual player performances over team-based markets. This aligns with broader industry trends where player-centric bets - such as passing yards, rushing touchdowns, or receptions, are gaining traction due to their engagement potential.
• Core and Derivatives (27,8%) – This segment represents traditional betting markets like spreads, totals, and moneyline, along with derivative markets. While still significant, this category trails Player Props, suggesting that bettors prefer micro-level action over traditional outcomes.

The percentage of live bets placed through Bet Builder during the NFL playoffs reached 11%, highlighting a growing interest in real-time, customizable betting experiences among NFL fans. This trend underscores the importance of offering dynamic and flexible betting options to engage users during high-stakes games.

Market Popularity During Playoffs

This visual representation showcases the most frequently combined betting markets during Super Bowl LIX.

Key Observations:

Player Props Dominate: The most popular markets are heavily focused on individual player performances, with six out of seven most popular categories revolving around specific players' stats.

Touchdowns Lead Popularity: "Player Anytime Touchdown Scorer" is the most combined market, indicating bettors' strong interest in predicting individual player scoring outcomes.

Yardage-Based Bets Rank Highly: Markets like "Player Receiving Yards Over Under" (2), "Player Rushing Yards Over Under" (3), and "Player Passing Yards Over Under" (5) highlight bettors’ engagement with performance-based props.