Rivalry Releases NBA Same-Game Parlay Product Powered by Huddle

Rivalry, the leading sportsbook and iGaming operator for Gen Z, released an NBA same-game parlay which is set to build on the company’s growing traditional sports vertical with a fan-favorite feature. 

“NBA has been a key market driving growth for Rivalry as we continue to diversify our product set and addressable audience,” said Steven Salz, Co-Founder and CEO, Rivalry. “Huddle Tech provides a top-notch product for same-game parlays and a platform for us to expand our traditional sports offering across other popular leagues in the future.”

Same-game parlay allows users to combine multiple bets within a single NBA match for a higher potential payout, and is expected to contribute to overall improvements in Rivalry’s sportsbook margin. Rivalry will also offer 100% cash-out availability and extensive market combinations through their SGP engine powered by Huddle.

Rivalry’s same-game parlay product powered by Huddle is sport and competition agnostic, positioning the company to expand into a broader array of sports and markets in the future. The product launch is set to build on Rivalry’s recent growth in traditional sports, which increased by 60% in 2023.

“As same-game parlay wagers account for approximately one-third of NBA bets placed, it's crucial for operators to focus on enhancing their SGP offerings,” said Dylan Mitchard, VP of Business Development, Huddle Tech. “We're excited to collaborate with Rivalry to innovate in this space and capitalize on the market opportunities it presents.”

NBA same-game parlays will be available immediately to all Rivalry users globally. The company will collaborate with Huddle Tech to expand its same-game parlay coverage to more sports in the future.

About Rivalry

Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sport betting and media company offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of fans. Based in Toronto, Rivalry operates a global team in more than 20 countries and growing. Rivalry Limited has held an Isle of Man license since 2018, considered one of the premier online gambling jurisdictions. Rivalry also holds a sports bookmaker license in Australia and an internet gaming registration in Ontario, and is currently in the process of obtaining additional country licenses. Rivalry’s sportsbook is built on a proprietary tech stack and features a variety of originally developed products geared for Millennial and Gen Z fans including Same Game Combos, an esports parlay product, original casino games, and an interactive casino platform, Casino.exe.

About Huddle

Huddle provides automated pricing and trading services with leading uptime and accuracy to increase turnover and improve margins. Driven by the prowess of legacy proprietary products developed by DeckPrism Sports, Huddle offers industry leading pricing for core, derivative, micro and player prop markets. Their Same Game Parlay product now live for every major US Sport offering full market combinations for both pre-game and in-play. For more information, visit huddle.tech.

Media Contact: 

Cody Luongo, Head of Communications

cody@rivalry.com

203-947-1936

Media Contact:

Magdalena Vuckovic, Business Development and Marketing Specialist

magdalena.vuckovic@huddle.tech