Reshaping the Micro Betting Landscape: The Choice Just Got a Lot Simpler

In recent weeks, the micro-betting landscape in the United States has undergone a significant shift with DraftKings’ acquisition of Simplebet, a provider of in-play micro-market content and pricing. DraftKings has established a pattern of acquiring B2B suppliers and redirecting their products and resources solely towards their B2C initiatives. With the increasing demand for microbetting solutions, this trend leaves many operators seeking new partners to meet the market's growing appetite for innovative offerings.

Industry Shift Amid M&A Activity

These recent M&A activities left an opening for Huddle to solidify its position as an industry leader. Just as other companies like Banach, Angstrom, and SportsIQ were absorbed by operators, Simplebet’s exit from the wider market has left a gap that Huddle is uniquely positioned to fill. Many operators suddenly found themselves without a reliable micro-market provider, but Huddle stepped in to bridge that gap.

Huddle recently signed a strategic distribution deal with SportRadar, initially focusing on player props for the start of the NBA season, with plans to expand into micromarkets soon. This partnership will allow Huddle and SportRadar to deliver a robust microbetting solution to operators, catering to the growing demand for innovative and flexible betting options. By aligning with market trends, Huddle is strategically positioned to support operators in seamlessly transitioning to its cutting-edge platform, ensuring they can offer a comprehensive betting experience.

Another prime example of this shift, came in late August, when Betr acquiring a license to Huddle Tech's sports gaming technology, allowing Betr to utilize and build upon the IP to power the company's sports gaming platform. This license allows Betr to fully leverage Huddle Tech's advanced technology stack which includes best-in-class odds-making, risk and trading tooling, and content that spans Same Game Parlays (SGP), Same Game Parlays Plus (SGP+), micro-markets, player props, futures, exotics, and traditional markets like moneyline, point spread, and over/unders – with all capabilities spanning both pre-match and in-play.

Betr has already integrated Huddle Tech's software in its new sportsbook platform.

Huddle’s Competitive Edge: Versatility and Innovation

There's a scarcity of innovative micro-betting solutions in the market. With reduced competition, Huddle has an opportunity to solidify its role as the leader in a more consolidated market. The company is stepping into the void, positioning itself as the new standard for operators seeking flexible, robust microbetting options.

What truly sets Huddle apart is its versatile product suite. While some providers have limited their focus exclusively to micro-markets, Huddle offers much more. By integrating micro-markets with Same-Game Parlays (SGPs), player props, and broader betting markets, Huddle delivers a seamless and comprehensive betting experience. This versatility is key, as it enables operators to offer a diverse range of products that cater to both sharp and casual bettors, something that many competitors simply can’t match.

Huddle’s integrated approach allows its micro-market offerings to flow seamlessly into SGPs across both pre-game and in-play scenarios. This level of product flexibility ensures that operators can provide bettors with a dynamic, engaging, and comprehensive wagering experience. By spanning core markets, derivatives, micro-markets, and player props, Huddle offers a one-stop solution for a broad array of betting needs.

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