Huddle’s SVP of Trading on Zero Latency Podcast

On the latest Zero Latency podcast, our SVP of Trading Tom Daniel, discussed shifting trends in sports betting with Bradley Allen and Alun Bowden.

While in-play betting continues to grow, the primary focus has moved to Same Game Parlays (SGP) which drive bettor engagement.

Cash-out demand for pre-game SGPs is rising globally, giving bettors more control over their wagers. The U.S. market remains unique, but much of its development has been shaped by a European perspective. The discussion emphasized the need for a localized approach to meet evolving bettor preferences and industry demands.

"I'm bullish on the growth of in-play in the US but it needs to be US-centric, and while there are some parallels with what has happened in Europe, as ever, America will follow its own path." Tom Daniel.

Click play and listen to the full podcast!