Huddle’s Margin Performance Across All US Sports

As the sports betting landscape evolves, operators are increasingly focused on product-level performance to optimize profitability and engagement.

In our latest margin analysis across all US sports, we break down how Huddle's SGP and Micros products are performing and what their results signal for operators looking to refine their sportsbook strategy. From the high-margin appeal of SGPs to the engagement-driven power of Micro Markets, here's a closer look at the numbers driving growth.

Same Game Parlays Dominated as the Most Profitable Betting Product in April

Same Game Parlays (SGPs) stood out as the top-performing product across all US sports in last month, delivering an impressive 23% margin. This strong result highlights the growing popularity of multi-leg bets, where players combine multiple outcomes from a single game.

SGPs continue to drive high engagement, thanks to their customizable nature and the appeal of bigger payouts. Bettors are more inclined to take on higher-risk wagers, leading to increased operator profitability.

In fact, Huddle's SGPs and Player Props (PPs) collectively accounted for 25-30% of total Gross Gaming Revenue (GGR) in various sports, making them a vital component of sportsbook offerings.

For operators looking to maximize returns, SGPs remain a key driver of revenue, cementing their place as a cornerstone of the US sports betting landscape.

Huddle’s SGP offering is built to set the industry standard. We provide true SGP coverage across the NFL, NBA, MLB, NHL, and both NCAAB and NCAAF, available for both pregame and live betting. Our technology allows every market we price as a single bet to be combined within an SGP, giving users unparalleled flexibility in bet creation. Additionally, cash-out is available at all stages, ensuring bettors can manage their wagers dynamically as the action unfolds.

What sets our SGP apart is its adaptability. Our SGP competition agnostic, meaning we can scale our coverage quickly to meet operator demands. Furthermore, to enhance user experience, we implement win reduction strategies in cases of voided or pushed legs. Whether utilizing a dynamic UI with progressive pricing or following a traditional pricing approach, our solution caters to diverse operator needs.

The Rise of Micro Markets

Micro Markets delivered a solid 10% margin across all US sports last month, showcasing their growing traction among in-play betting audiences. These fast-paced, event-driven wagers, centered on outcomes like the next play, drive, or possession, are proving increasingly effective at engaging bettors during live games.

As Micro Markets evolve with more accurate pricing models, they’re emerging as a critical tool for acquisition and retention. For operators, they represent a forward-looking investment into the future of interactive, in-play betting.

Check out the NBA Insights: How Huddle’s Superior Uptime and Pricing Precision Drove Operator Performance here