Huddle Renews Partnership with the CEBL for Second Consecutive Year

Huddle is thrilled to announce the renewal of our partnership with the Canadian Elite Basketball League (CEBL) for the second year in a row, solidifying our commitment to advancing the sports betting experience for basketball fans across Canada. Building on the success of our collaboration in 2024, Huddle will continue as the official betting technology partner of the CEBL.

As part of this renewed agreement, Huddle maintains exclusive rights to leverage CEBL marks within the sports betting category. Our cutting-edge technology will power the creation and management of dynamic in-play betting experiences, allowing bettors to engage with live odds that reflect real-time game data. Furthermore, our award winning same-game parlay product will remain a cornerstone of our offering, ensuring that fans have access to a best-in-class wagering experience that aligns with the standards of global basketball leagues.

A Commitment to Innovation and Growth

By harnessing SIS’s real-time game data, we are able to refine our odds-making capabilities and offer a seamless betting experience that keeps pace with the fast-moving nature of basketball.

CEBL, recognized as one of the fastest-growing basketball leagues in North America, has continually demonstrated its commitment to innovation. By integrating Huddle’s advanced sports betting technology, the league is further cementing its position as a leader in the evolving sports entertainment landscape.

Looking Ahead to 2025 and Beyond

Our mission remains clear: to deliver a superior betting experience that not only drives engagement but also contributes to the continued growth of the CEBL. Fans can expect further enhancements in market offerings, a seamless user experience, and new features designed to bring them closer to the action.

We are excited to embark on another year of collaboration with the CEBL and SIS, shaping the future of basketball betting in Canada. Stay tuned for more updates as we continue to push the envelope in the world of sports betting.

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