Huddle Partners with Superbet to Deliver Full Slate of US Sports and International Basketball Markets

Huddle, a leading provider of advanced sports betting technology, is excited to announce a partnership with Superbet Group. This collaboration will enable Superbet to offer a comprehensive range of US sports markets, including Same Game Parlays (SGP), as well as international basketball markets, significantly enhancing their sports betting portfolio.

Expanding Superbet’s Global Sports Betting Offerings

Under this partnership, Huddle will supply Superbet with betting solutions, enabling Superbet to provide an extensive selection of market types across major US sports such as NFL, NBA, MLB, and NHL. Superbet will be integrating all market types from Huddle, including core, derivative, player prop, and micro markets, including Same Game Parlay (SGP) product.

This comprehensive integration will further solidify Superbet’s position as a leader in the global sports betting industry, offering an unparalleled and immersive experience to sports betting enthusiasts.

In addition to US sports, Huddle’s technology will empower Superbet to offer a wide range of international basketball markets, catering to the growing global demand for diverse and engaging sports betting options.

A Milestone for Huddle in Delivering Premier Betting Solutions

Francesco Borgosano, CEO at Huddle, commented on the partnership:

“We are thrilled to announce this partnership with Superbet. By integrating our advanced technology into Superbet’s platform, we are enabling them to offer a truly comprehensive betting portfolio, featuring a full slate of US sports and international basketball markets. 

This collaboration represents a significant step forward in our mission to provide operators with the most innovative and effective betting solutions available.”

Ivan Gojic, Head of Trading Product at Superbet Group, focused on new opportunities which ensure customer satisfaction, said:

“Our partnership with Huddle is in line with Superbet’s vision for customer-obsession, allowing us to enhance the depth of our player experience, opening new opportunities for user engagement focused on US sports and international basketball competitions.

As sports are becoming more and more a global social phenomenon, we witness US sports garnering a strong fan base across other geographies like Europe or Latin America. This is what makes our collaboration so important, as Huddle’s tech solutions will increase the complexity and variety of our betting portfolio.” 

About Huddle

Huddle provides automated pricing and trading services with leading uptime and accuracy to increase turnover and improve margins. Driven by the prowess of legacy proprietary products developed by DeckPrism Sports, Huddle offers industry leading pricing for core, derivative, micro and player prop markets. Their Same Game Parlay product now live for every major US Sport offering full market combinations for both pre-game and in-play. For more information, visit huddle.tech.

About Superbet Group

Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.

The Group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Poland, Belgium, Serbia and Brazil.

In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world's largest private equity fund, to drive business growth and scalability.

As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).

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