By The Numbers: Huddle’s Performance, NFL Week 17Blog
By The Numbers: Huddle’s Performance, NFL Week 17
Week 17 is complete, and has set us up for a wonderfully intriguing finale of Week 18 this weekend.
There were incredible matchups throughout NFL week 17, and Huddle was constantly tracking our pricing to ensure we were providing accurately priced, market-leading odds to our partners.
In this week's "By The Numbers" series we review Huddle's pricing vs. the market for the entirety of NFL Week 17 and also take a look at the strong uptime performance for Broncos vs Chargers game last week.
Analyzing Huddle's Broncos vs. Chargers Uptime Performance
On New Year's Eve, during their final home game at Empower Field at Mile High, the Broncos provided their fans with a reason to celebrate, securing a 16-9 victory over the Los Angeles Chargers. This win marked Denver's first regular-season sweep of an opponent since 2019.
We had our eyes closely on this Sunday game, and our uptime performance, impresses again.
During the game, Huddle vastly outperformed the market with only 9% suspension time compared to 18% as the market average. Through the entirety of the game, Huddle's superior markets had a downtime of 17 minutes and 11 seconds, while the market, on average, had a downtime of over 32 minutes.
Ensuring maximum uptime is not only a technical matter but also a game-changer for sportsbook operators. In the intense world of in-play betting, every minute is crucial. For example, in the recent Broncos vs Chargers prime time game, Huddle prolonged the time available for betting by 15 minutes compared to the average in the market.
Picture the influence across the entire NFL season—consistently increasing turnover with Huddle's NFL Pricing and Trading. The combined impact is unquestionable.
To provide a better understanding of how crucial uptime is for a sportsbook operator, let's talk money side of things.
If an operator extends the in-play betting by an additional 15 minutes, such as what Huddle offered in this scenario, it could significantly impact the operator's turnover. Specifically, with approximately $75 million already bet in-play during typical prime time game, the extension would result in an additional $5 million (aprox.) in turnover for a sportsbook, based on calculations.
The better the uptime, the more a sportsbook platform can trust that it will be easy to use, responsive, and reliable. This helps avoid problems like crashes or delays that can spoil the experience for the bettor. In terms of the money a sportsbook makes, Huddle's good uptime ensures that odds are always available, and users get the best experience possible.
Pricing: Huddle vs Market during NFL Week 17
The graphic below details how Huddle's pricing influenced the wider industry throughout the week's NFL action.
As you can see below, the market aligned with Huddle's prices in over 64% of instances where Huddle's pricing differed from the market by 3%.
This shows that Huddle is really good at affecting the market and proves it's strong in setting prices. The data proves that Huddle is the standard for pricing, and other operators in the market follow the example.
This data sets Huddle apart as a market leader in pricing and uptime for pre-match and in-play betting. We combine an expert trading team with cutting-edge technology to ensure our partners keep an edge over their competitors. Reach out HERE to find out how we can integrate with your sportsbook.