By the Numbers: Key NBA Betting Trends and Huddle Insights

As the dust settles on another thrilling NBA season, it’s time to reflect on what the data tells us - not just about the game, but about how fans are engaging with it through betting. At Huddle, our insights from the 2025 season reveal powerful trends that are shaping the future of sports betting. Alongside analyzing bettor behavior, we also closely reviewed our own performance - focusing on key metrics like margins and uptime- to ensure we’re delivering value to both users and operators.

Player Props Reign Supreme

This season, Player Props took center stage. An astounding 70% of all Same Game Parlay (SGP) leg selections were based on individual player performance - points, assists, rebounds, and more.

This shift isn’t just a trend - it’s a transformation. Bettors are moving away from broad, team-based outcomes and leaning into granular, performance-driven narratives. This level of personalization is where engagement is thriving.

SGP: The MVP of NBA Betting Products

It’s no surprise then that SGPs delivered the best results in terms of operator margin, clocking in at a 29% margin during the NBA season. For operators, this makes SGP a high-performing, high-value product. It’s not just a fun feature - it’s a key revenue engine.

SGPs are proving to be the perfect blend of entertainment, customization, and profitability.

Live Betting Is Picking Up Steam

One of the most exciting data points from the 2025 NBA Playoffs was the sharp rise in in-play betting. 24.7% of bets placed through our Bet Builder during the playoffs were live bets.

This surge reflects a demand for more immersive and responsive betting experiences. Fans want the ability to adjust their predictions based on momentum, player performance, and game flow.

Better Uptime, Better Business

Technology underpins every part of the betting journey - and that’s where Huddle stands apart. During NBA games, we delivered 90% uptime, outperforming the Tier 1 market average of 80%.

Why does that matter? Because uninterrupted uptime means more betting opportunities, especially during the crucial in-play windows. When fans can count on seamless access during big moments, they stay engaged longer and bet more frequently - directly boosting operator revenue.

What This Means for Operators

The message from the 2025 NBA season is clear: data-driven, flexible, and player-focused products win. Operators who prioritize tools like SGPs, live betting, and reliable tech infrastructure are not only meeting bettor expectations - they are maximizing engagement and profitability.