Margin Performance: December Insights Across All US Sports

The performance of various sports betting products is a key indicator of success and profitability. The December margins data highlights significant trends across different betting categories, offering valuable insights into the performance of Huddle's Same Game Parlays, Player Props, and Micro Markets.

Same Game Parlays (SGP): Dominating Margins

Same Game Parlays (SGPs) led the way with an impressive 26% margin across all US sports in December, making it the most profitable product in the lineup. This strong performance underscores the popularity of multi-leg bets, where bettors combine outcomes from the same game. SGPs benefit from high engagement due to their customizable nature and the increased likelihood of players making riskier bets to secure higher payouts. This product remains a cornerstone for operators aiming to maximize returns in the US sports market.

Player Props: Increasing Growth

Player Props, which include both pre-game and in-play bets, recorded an 9% margin in December across all US sports.
Over the last few months, our numerous analyses have revealed that bettors are increasingly favoring wagers that focus on individual player performance metrics, showcasing a significant shift towards more personalized and detailed betting options. Pre-match Player Props typically see steady engagement, while in-play bets capitalize on the excitement of real-time action.

Micro Markets: A Rising Star

Micro Markets achieved a 14% margin, positioning them as a growing opportunity for operators. These markets cater to bettors seeking immediate outcomes, such as wagers on the next play or the next scoring event. The appeal of Micro Markets lies in their ability to keep bettors engaged throughout a game, particularly during in-play sessions.

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