Huddle’s Milestone Year: Transforming Sports Betting in 2024

2024 has been a landmark year for Huddle, marked by groundbreaking partnerships, innovative product integrations, and recognition across the industry. From revolutionizing in-play betting to securing prestigious awards, Huddle has solidified its position as a global leader in sports betting technology.

Seamless Player-Props Distribution with Sportradar

A highlight of the year is Huddle’s integration with Sportradar’s Unified Odds Feed, enabling seamless global distribution of its cutting-edge Player Props. This collaboration simplifies sportsbook operations by harmonizing data previously sourced from multiple XML feeds into one unified stream.

Huddle’s Player Props redefine in-play betting, offering:

• Unmatched uptime for live markets.
• Precision pricing informed by real-time player performance metrics.
• Expansive betting opportunities that cover every aspect of the game, from individual player achievements to dynamic in-play scenarios.

This partnership empowers sportsbooks worldwide to deliver a faster, more flexible, and data-driven betting experience to their customers.

Read more about this integration here

Key Partnerships Powering Global Growth

Huddle’s partnerships in 2024 have been pivotal in expanding its reach and product portfolio:

• Betr Partnership: Huddle now powers Betr’s entire offering, reinforcing its presence in the fast-evolving microbetting and player props market.
• Superbet Collaboration: Huddle teamed up with Superbet to deliver a comprehensive portfolio of U.S. sports and international basketball markets, catering to a diverse and growing audience.
• CEBL and SIS Partnership: Huddle was appointed as the official betting technology partner for the Canadian Elite Basketball League (CEBL) and SIS

Industry Recognition and Award Wins

Huddle’s innovation and excellence have not gone unnoticed. This year, the company was a finalist for several prestigious awards, including:

• Global Gaming Award
• SBC Lisbon
• SBC North America
• EGR B2B
• EGR North America
• Harrington Star

Huddle’s crowning achievement was winning the SBC North America Award for Rising Star in Sports Betting, underscoring its rapid ascent and impactful contributions to the industry.

A Future-Ready Vision

Huddle’s accomplishments in 2024 are a testament to its unwavering commitment to innovation, precision, and collaboration. By forging strategic partnerships, integrating cutting-edge technology, and maintaining a customer-centric focus, Huddle is not only shaping the future of sports betting but also setting a new standard for excellence in the industry.

This year may have been transformative, but for Huddle, it’s only the beginning.