Elevating Operator Success with Huddle’s Same Game Parlay (SGP)

The sports betting industry has experienced significant evolution over the past few years, with Same Game Parlay (SGP) emerging as one of the most popular products on the market. At Huddle, our commitment to innovation and excellence drives us to stay ahead of these trends, delivering solutions that empower operators to offer the best possible experiences to their customers.

In a recent video, Francesco, CEO of Huddle, shared insights into the journey of building what he believes is the industry’s best SGP product. This article delves deeper into the critical elements behind Huddle's SGP offering and the advantages our comprehensive market coverage provides for operators.

Huddle’s Approach to Creating the Best SGP Product

Francesco emphasized three pillars central to Huddle's success in delivering a standout SGP product: customization, availability, and scalability.

1. Customization

Every operator has unique needs based on their audience and goals. Huddle’s SGP product is designed with customization at its core, enabling operators to tailor the offering to their users. Whether it’s incorporating niche markets or focusing on specific sports, the flexibility of our product ensures it aligns perfectly with the operator's strategy.

2. Availability

At Huddle, we prioritized making every market we price in our odds feed available within the SGP. This means operators can offer a diverse range of bet combinations across a wide spectrum of sports and events, significantly enhancing the end-user experience. Comprehensive market coverage ensures no opportunity is missed, giving operators a competitive edge.

3. Scalability

The scalability of Huddle’s SGP product sets it apart. Building a platform that can handle the vast combinations required for SGP is no small feat—it’s an engineering challenge we were determined to conquer. With Huddle’s solution, operators can expand their offerings seamlessly, accommodating growing user demand without compromising performance or reliability.

We provide weekly insights into betting trends for both the NFL and NBA, with a particular focus on SGPs. These updates highlight the most popular markets and reveal the preferred SGP sizes among bettors. Check out latest analysis HERE!