Meet The Team: Q&A with Magdalena Vuckovic, BD and Marketing Specialist at Huddle

Today, we’re speaking with Magdalena, Business Development and Marketing Specialist at Huddle. Magdalena shares her journey into the sports betting industry, her role in building Huddle’s marketing initiatives, and the unique strategies that have helped position Huddle as a leader in this space. She offers insight into the rewards and challenges of connecting with Huddle’s audience and the latest initiatives driving their success.

Can you share a bit about your background and what led you to work in the sports betting industry?

Before joining Huddle almost two years ago, I came from a background in consulting and venture capital. When I first started at Huddle, my role was in Business Development primarily, but it quickly became clear that we were missing some key elements on the marketing side and that potential was tremendous on the ways of how we can be heard. So, I gradually took the lead in building out our marketing function, starting with initiatives we needed to stand out in this space. It was an organic shift, driven by recognizing where we could really make an impact. Today, I’m proud to see how our marketing efforts have grown and how it’s helping Huddle connect with our audience in a unique and meaningful way.

How does Huddle approach thought leadership in the sports betting space, and what role do you play in amplifying that voice?

At Huddle, we’re all about leading the conversation in sports betting by sharing unique insights and giving a voice to the talented people behind our products. When we started building out our marketing, our main goal was to stand out by sharing things that others in the industry aren’t really talking about.

Our monthly White-Papers are a big part of this. We dive into the challenges and wins our teams face, showing the hard work that goes into making our products top tier. We also put out ‘By The Numbers’ snapshots to highlight current betting trends and share ‘Meet the Team’ interviews so people can get to know the experts driving Huddle forward. My role is to make sure these stories reach our audience, helping us build a community that sees Huddle as a thought leader and trusted voice in the industry.

Our By The Numbers segment was one of our first major marketing initiatives, and it set the tone for everything that followed. When we first launched it, the response from the industry was incredible—far beyond what I had expected. By The Numbers has become a powerful way to share our performance and success, offering insights on everything from uptime and market-making, and now more recently betting trends for each sport. We’ve started adding in betting data to spotlight emerging trends, giving our audience a snapshot of what’s happening right now in sports betting.

Take a look at the latest betting insights!

In your opinion, what sets our product apart in the sports betting industry?

What truly sets Huddle apart in the sports betting industry is a question I asked myself at the very beginning of planning out our marketing strategy. We began by identifying the unique qualities that make us stand out, pinpointing areas where the industry could improve, and showcasing how we’re leading the way in doing things differently and better. This clarity of purpose has driven everything we do, from product innovation to the way we communicate our vision and expertise to the world.

Now to answer the question - Our goal has been to achieve sports book product parity of tier 1 operator in the US and to offer premium US sports betting product with a single integration point. What sets Huddle apart is its ability to offer a comprehensive, all-in-one solution for sportsbooks. Unlike many providers that focus on specific market types—whether it's micromarkets, player props, or core and derivatives - Huddle provides the full market slate through a single integration. This flexibility and coverage are key differentiators for Huddle in the marketplace.

By offering an all-in-one solution that covers every betting market type under a single integration, Huddle eliminates the headaches associated with managing multiple odds feeds

Check out more on that topic in a interview with Mario Silva, Huddle's VP of Product.

What's the most rewarding aspect of connecting with our audience in this industry?

The most rewarding part of connecting with our audience in this industry is hearing firsthand how much people value what we’re doing. Whether it’s at conferences, through industry conversations, or just casual feedback, it’s incredibly fulfilling to see our work get recognized and respected. There’s something special about knowing that all the hard work and dedication of our team is making an impact - and it’s a great feeling to know I played a part in helping amplify our voice.

It’s not uncommon for people to approach us, mentioning that they’ve loved our latest whitepaper or encouraging us to keep pushing forward with our thought leadership initiatives. Seeing that level of interest and engagement is genuinely rewarding - it reinforces that what we’re doing resonates with our audience and initiates meaningful conversations in the industry. It’s amazing to witness firsthand how our insights and expertise are valued, motivating us to keep sharing, innovating, and leading the conversation in sports betting.

What are some challenges unique to marketing in sports betting, and how do you address them?

Standing out is key in such a competitive market, and definitely challenging, so the main message we send is - what makes Huddle unique - such as our data-driven solutions, automated trading, and transparency.

Our content, from whitepapers to By The Numbers snapshots, helps us showcase these strengths while also staying relevant to the fast-evolving trends in sports betting. Bettor preferences change quickly, and it’s essential that sportsbooks see us as a partner that can keep up. Ultimately, we aim to build trust by sharing real performance insights and showing how committed we are to supporting sportsbooks’ success.

Are there any new marketing initiatives that are upcoming or can you share any recent initiative that resulted in success for Huddle.

Over the past year, Huddle has significantly enhanced its marketing efforts, leading to notable industry recognition. We were honored to be shortlisted for the SBC Awards North America's "Rising Star in Sports Betting" category and ultimately secured the main prize. 

Additionally, our Same Game Parlay product was recognized as the "Industry Innovation of the Year" at the same event where we were finalists for that award.

Building on this momentum, we have been shortlisted for multiple awards throughout the year, including the "Rising Star in Sports Betting Innovation" at the SBC Awards 2024 in Lisbon. 

These achievements highlight our commitment to innovation and excellence in a highly competitive industry.

When it comes to newest initiatives, yesterday, we launched the Huddle Monthly Newsletter on LinkedIn! This new initiative aims to keep our followers updated on all things Huddle. Going forward, our newsletter will be shared monthly, bringing together all the latest news and key updates about our work and achievements.

A couple of months ago, we also began sharing highlights from interviews with our team members and founders. This initiative has quickly gained popularity, offering followers more info about our product and people behind it.

We are excited to continue pushing the boundaries of sports betting innovation and look forward to sharing more successes in the future.

Stay tuned—this month, we’re excited to release a white paper on a very compelling new topic!