Huddle Margin Performance: February Insights Across All US Sports

The performance of various sports betting products is a key indicator of success and profitability. The February margins data highlights significant trends across different betting categories, offering valuable insights into the performance of Huddle's Same Game Parlay and Player Props.

Same Game Parlays Dominate as the Most Profitable Betting Product in February

Same Game Parlays (SGPs) stood out as the top-performing product across all US sports in February, delivering an impressive 24% margin. This strong result highlights the growing popularity of multi-leg bets, where players combine multiple outcomes from a single game.

SGPs continue to drive high engagement, thanks to their customizable nature and the appeal of bigger payouts. Bettors are more inclined to take on higher-risk wagers, leading to increased operator profitability.

In fact, SGPs and Player Props (PPs) collectively accounted for 25-30% of total Gross Gaming Revenue (GGR) in various sports, making them a vital component of sportsbook offerings.

For operators looking to maximize returns, SGPs remain a key driver of revenue, cementing their place as a cornerstone of the US sports betting landscape.

Huddle’s SGP offering is built to set the industry standard. We provide true SGP coverage across the NFL, NBA, MLB, NHL, and both NCAAB and NCAAF, available for both pregame and live betting. Our technology allows every market we price as a single bet to be combined within an SGP, giving users unparalleled flexibility in bet creation. Additionally, cash-out is available at all stages, ensuring bettors can manage their wagers dynamically as the action unfolds.

What sets our SGP apart is its adaptability. We are competition agnostic, meaning we can scale our coverage quickly to meet operator demands. Furthermore, to enhance user experience, we implement win reduction strategies in cases of voided or pushed legs. Whether utilizing a dynamic UI with progressive pricing or following a traditional pricing approach, our solution caters to diverse operator needs.

Player Props Continue to Gain Traction in February

Player Props, encompassing both pre-game and in-play bets, achieved a solid 5% margin across all US sports in February. Our recent analyses have shown a clear trend: bettors are shifting towards wagers that focus on individual player performances, highlighting a growing preference for more personalized and detailed betting options.

Pre-match Player Props consistently engage bettors, while in-play bets leverage the thrill of live action to enhance the experience. This shift in betting behavior underscores the increasing popularity of Player Props as a key element in the evolving sports betting landscape.

As part of our commitment to delivering the most extensive sports betting portfolio, we now offer coverage of over 40,000 international basketball events. With the addition of Euroleague Player Props, seamlessly integrated into our award-winning SGP engine, bettors can now create more dynamic and personalized wagers.

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