By The Numbers: Huddle’s Performance, NFL Week 15

December 19, 2023

By The Numbers: Huddle’s Performance, NFL Week 15

We're back for Huddle's weekly round up of our pricing and uptime performance for NFL Week 15.

There were incredible matchups throughout last NFL week, and Huddle was constantly tracking our pricing to ensure we were providing accurately priced, market-leading odds to our partners.

Huddle's "By The Numbers" series reviews Huddle's pricing vs. the market for the entirety of NFL Week 15 and also takes a look at the strong uptime performance for Jaguars vs Raves game last week.

Let's dive into the numbers.

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Analyzing Huddle's Jaguars vs. Ravens Uptime Performance

In the final match of Week 15 on Sunday slate, the Baltimore Ravens secured a 23-7 victory over the Jacksonville Jaguars, maintaining their position at the top of the AFC. We tracked closely this prime time game, and our uptime performance, like Ravens defense, shines again!

During the game, Huddle vastly outperformed the market with only 6% suspension time compared to 14% as the market average. Through the entirety of the game, Huddle's superior markets had a downtime of 9 minutes and 50 seconds, while the market, on average, had a downtime of over 24 minutes.

The Huddle ecosystem allowed our partners to offer markets during the final moments of action, improving their user experience and increasing overall revenue.

For a sportsbook operator, "uptime" refers to the duration during which betting opportunities are available for users. In the context of a prime time game like Jaguars vs Ravens, if an operator extends the in-play betting by an additional 15 minutes, such as what Huddle offered in this scenario, it could significantly impact the operator's turnover. Specifically, with approximately $75 million already bet in-play during typical prime time game, the extension would result in an additional $5 million (aprox.) in turnover for a sportsbook, based on calculations.

This highlights the potential financial impact of optimizing the betting timeframe during high-profile games.

Now, consider the broader impact across the entire NFL season. If this additional betting amount is consistent across multiple games and and operator is utilizing Huddle's NFL pricing and trading, throughout the season, the cumulative impact becomes significant. The question arises: Can operators really afford to not pay significant attention to improved uptime? The financial implications suggest otherwise, emphasizing the critical role of improved uptime in the competitive landscape of sports betting.

Pricing: Huddle vs Market during NFL Week 15

The graphic below details how Huddle's pricing influenced the wider industry throughout the week's NFL action.

As you can see below, the market aligned with Huddle's prices in over 71% of instances where Huddle's pricing differed from the market by 5%.

This demonstrates Huddle's exceptional ability to influence the market and reaffirms its robust position in pricing. The data provides evidence that Huddle establishes the benchmark for pricing, and other operators in the market follow its example.

Huddle traders collaborate with our advanced technology to offer precise pricing for every minute of gameplay. Combined with our market-leading uptime, this accurate pricing model ensures that our partners' customers stay engaged longer, boosting revenue and minimizing customer turnover.

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