By The Numbers: Huddle Performance During NFL Conference Finals

January 30, 2024

By The Numbers: Huddle Performance During NFL Conference Finals

In a clash of football titans, Super Bowl LVIII will feature the Kansas City Chiefs taking on the San Francisco 49ers in Las Vegas on February 11. Both teams secured their spots in the championship showdown after triumphant victories in Sunday's NFL conference championship games.

The Chiefs, reigning Super Bowl champions, have earned their ticket to the grand stage for the fourth time in five years. They clinched their spot by defeating the Baltimore Ravens 17-10 in a tense AFC championship game held in Baltimore last Sunday.

Let's review Huddle's pricing vs. the market for the entirety of weekends games and also take a look at the strong uptime performance for Ravens vs Chiefs game.

Analyzing Huddle's Ravens vs. Chiefs Uptime Performance

Through the entirety of the game, Huddle's superior markets had a downtime of 9 minutes and 11 seconds, while the market, on average, had a downtime of over 16 minutes.

Throughout the entirety of NFL season, Huddle proved, week after week that it has superior uptime performance when compared to market.

Having consistent high uptime performance is a game-changer for sportsbook operators. Every minute counts, especially during critical events like the NFL Conference finals and the highly anticipated Super Bowl.

A reliable infrastructure that Huddle offers, ensures that users can place bets, access real-time odds, and engage in live betting without disruptions, that way enhancing customer satisfaction and trust. The impact of higher uptime is magnified during the culmination of the NFL season. Final result: improving user experience and increasing overall revenue for a sportsbook.

If we translate our uptime minutes to dollars, it really puts things into perspective:

If an operator extends in-play betting by an extra 7 minutes during a game, as Huddle did in this case, it could significantly affect the operator's turnover. During a prime-time game, an extra 7 minutes could result in additional $3 milion (aprox.) in turnover for a sportsbook. The calculations are made on basis if an average tier 1 sportsbook has an avarage in-play bet amount for one game of $75 milion.

The financial impact for a sportsbook, during entire NFL season, is significant, especially during highly anticipated Super Bowl game.

We closely tracked our suspension reactivation performance during the weekends games.

Our data shows that Huddle achieved an outstanding 66% suspension reactivation rate within just 15 seconds, which is significantly higher than the market average of 46%. Moreover, over longer periods, we consistently outperform our competitors with even higher reactivation rates.

When it comes to major US sports and competitions, Huddle continues to lead the way with faster reactivation times than the market average.

Huddle's NFL product showcased the power of layering a trading team on top of reliable software, accurate data, and good models.

Market Making Data During Conference Finals

During the Conference Championship, Huddle's pricing differed from the market by over 3% in several instances, and in 66% of these cases, the market adjusted to align with Huddle's price. This outcome highlights Huddle's market-making ability and underlines its leading position in pricing.

The data proves that Huddle has set the benchmark in pricing, and the rest of the market is following its lead. Huddle's expertise and dominance in the market are the reasons why it has emerged as a market leader.

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